Red Bull family needs Red Bull

On Tuesday night, I followed a family through the underground hallway between 6th and 7th Avenues and down the steps to the L train. The mom, dad and son headed to Brooklyn bundled in beefy coats and mittens and the kid kept his fur-lined hood over his head though we were about to enter a steamy… Continue reading Red Bull family needs Red Bull

Soccer for breakfast

I saw this Frosted Flakes ad called “Morning Ritual” for the first time the other day. In the commercial, a dad gently wakes his tween daughter at 4:45 am. “It’s time,” he says. The girl excitedly throws off the covers to reveal the soccer jersey she wore to bed. Her dad is wearing the same… Continue reading Soccer for breakfast

Searching for a Bundesliga presence in NYC

“If a player from the United States would come here and score every week,” said Bayer Leverkusen CEO Michael Schade, “it would be a dream come true.” Yesterday, Terrance Ross led with that quote in his Guardian piece on the Bundesliga’s attempts to gain a foothold in the USA. It’s a pretty direct indication of the club’s,… Continue reading Searching for a Bundesliga presence in NYC

I logged every piece of club apparel I saw in NYC over 30 days. On Day 31, I spotted Alecko Eskandarian

Back in early-November, I charted every piece of MLS and English Premier League apparel I saw over four days at three Disney amusement parks in Florida. It was a fun way to pass the time so I decided to expand my field research to New York City. Each week, I experience a representative sample of diverse… Continue reading I logged every piece of club apparel I saw in NYC over 30 days. On Day 31, I spotted Alecko Eskandarian

SPOTTED: Father-Son Barca Day in Park Slope

Club: FC Barcelona (not the one in Ecuador) Photo subjects: Barca Dad overcompensates for his own father’s detachment and ensures that this father-son outing upholds Park Slope parenting stereotypes. When this kid rebels, let’s hope it’s with weed and beer and not Real Madrid. Location: Park Slope, a scrubbed and comfy Brooklyn neighborhood where  molly-fueled Bushwick freelance hipsters move when they… Continue reading SPOTTED: Father-Son Barca Day in Park Slope

Man Utd Brbr

Last Saturday, I got off the C train at the Lafayette stop in Fort Greene and walked down Hanson Place toward the Barclay’s Center when I encountered On Point Barber Salon. It seemed like the sort of no-frills hair cut box that you find on every other block in Brooklyn. There’s always a TV with sports on and… Continue reading Man Utd Brbr

Bushwick soccer shop Golazo Sport adapts to the gentrification squeeze

The stretch of Morgan Ave. between Williamsburg and Bushwick presents a drab, chain-link industrial landscape marked by old train tracks and multiple plastic bag manufacturers. Cool street art dresses up some of the corrugated metal walls, but careful the murals don’t distract you from the 18-wheelers careening away from the nearby depots or turning into the Boar’s Head Factory lot. It can… Continue reading Bushwick soccer shop Golazo Sport adapts to the gentrification squeeze